Our Services ..
B2B Communications
All companies have one goal and that is to generate great revenues. We support companies with their sales efforts for improved profitability, with strategic communications programs to get your product/service the attention of prospective consumers.
Brand Communications
The consumer market may always be in contact with your brand, but are they taking notice to it? Brand communication is key to brand influence on consumers. Our team will design a strategic program to get your prospective consumers to engage and be influence positively with your brand.
Consumer PR:
In today’s consumer markets what is hot, may cool down in a matter of weeks. Engaging with your consumers through public relations is key to maintaining communication. Whether your goal is to introduce new product or services, change perceptions of public opinions or get the record straight to your consumers, it’s important to be able to communicate directly to them, with such services as social media strategy, media relations, and more.
We specialize in Consumer PR in market segmentation groups such as: Youth, Urban, Multi-Cultural (African, African-American, Caribbean, South-Asian, Latino).
Crisis Management:
We understand that market and public opinions matter, and sometimes your company or organization is hit with a negative surprise that needs to be handled strategically, professionally and effectively during a time of crisis or where issues arise. Whether it be any threats to the organization such as product recalls, financial lost, accidents, hostile disputes or short decision time making, takeovers or more, we want to help you manage the task ahead, and take you through measures to ensure you emerge on the positive side.
Creative Service:
We offer creative services in design and copywriting for online or print.
Our services include:
-Brand/ Logo Development
-Website Development
-Business Stationary
-Presentation/Media/Sponsorship Kits
-Newsletter/Publications
-Sales and Marketing Collateral
- Event Collateral
- Video Production and Script Writing
- Annual and Financial Reports
- Copywriting
Media Relations:
There are two reasons for media relations.
1) To build relationships with media and work with them to get the attention you deserve. 2) To be the go-to person in times where the media is pounding your front door.
Don’t believe the hype, not all publicity is good publicity, but with Ford Publicity servicing media relations for you, we’ll make sure that they always get it right
Corporate Communication:
What’s a successful business without anyone knowing about it? Tell your company’s story through corporate communication. Are you moving? Acquired a new business? Did your projective sales surpass what you’ve expected? Ford Publicity will get the attention you deserve.
Media Training:
Speaking to the media isn’t that easy. Every word you say or write can be interpreted in many ways. Your body and verbal language, choice of words can all be focused on, by the media. Ford Publicity can train you on the in and outs of media.
Event Planning & Management:
We’ve managed many major events in various cities. Sure, we all like a party but our work isn’t about the glitz and glam. We organize events from start to finish. Don’t have a program laid out, but a concept? Well, we can conceptualize your next event alongside you. From festivals, awards shows concerts, corporate events, product launch parties and more, Ford Publicity designs, executes and promotes them all.
Executive Visibility:
Raising the profiles of companies is what we do best, but behind every company are executives that also should be getting the attention they deserve. Executives should engage with the audience through dialogue. The ability for an executive to articulate clearly information on their company and its strategic direction is important for stakeholders perception company valuation and corporate reputation.
Ford Publicity will tailor-design a program (short-term or long-term) to raise the profile of your organization’s senior executives.
Sponsorship Support:
Your brand needs to speak to your potential sponsors. With sponsorship package development, and acquisition we will help you obtain sponsorship that you need.
We’ve worked on sponsorship packages for: The Harry Jerome Awards, Toronto International Jamaica Day and more.
Social Media Marketing Communications & Management
Your online presence and reputation is highly important. How you interact in the social media world matters. Whether you are starting a social media marketing campaign, looking to engage with online communities, wanting to monitor or analyze conversations about your organization, Ford Publicity will help you manage your online reputation.
Youth & Non- Profit Marketing & Public Relations Workshops
Ford Publicity has developed and facilitated marketing and communication workshops for youth and non profit organizations that highlight creative ways to fundraise, raise awareness and engage.
Internal Communications:
Your inside reality is your outside perception.
Employees and senior management need dialogue as a communication is key. As much as external communication is considered to your audience, so should your internal communication be among staff at all times.
Ford Publicity will assist your organization with
1)Organizing workshops 2) Communication for internal affairs 3) Management training.


Leave a reply
You must be logged in to post a comment.